About Us

AgroThrive Organic Bio-Fertilizers

AgroThrive was founded in 2006 on a simple but powerful belief: organic waste isn’t waste at all - it’s an untapped resource that can be transformed into safe, effective nutrition for the soil.

Our story begins with Dragan Macura, a food scientist with a background in applied microbiology. During his career, he worked with fermentation and digestion processes across a wide range of materials, while noticing how much nutrient-rich food waste was being discarded. At the same time, he understood that modern agriculture had depleted soils of organic matter. His vision was simple: close the loop by turning waste into something that could restore soil health.

From the beginning, AgroThrive has been a family business. Dragan’s two sons, Marko and Mirko, grew up alongside the company and now lead it, continuing to build on that original vision.

Over time, AgroThrive became a trusted input for large-scale growers, the same farmers who grow much of the food we eat. But after years of working closely with them, Dragan noticed something surprising: the products trusted in agriculture weren’t the same ones available to home gardeners.

So we set out to change that.

By adapting our most trusted farm products for ease of use at home, we created a retail line that brings professional-grade nutrition into backyard gardens. Today, home gardeners can use the same core approach relied on by farmers to grow healthier plants and build better soil.

At AgroThrive, we’re proud to help bridge the gap between growers and gardeners, making it easier for anyone to grow with confidence, using products rooted in science, safety, and real-world results.

Our Mission

To improve the health of our soils, seas, and skies by safely repurposing nutrient dense organic wastes into sustainable bio-fertilizers.

Nearly 60% of most animals raised for human consumption is waste.

Industrial food waste has been a burden for every sector involved: concentrated animal feeding operations, food processors, local waste collectors, and above all – our environment. That waste is a top contributor of greenhouse gas emissions.

 

How?

When this food waste decomposes anaerobically in a landfill, it emits ozone destroying gases such as methane and carbon dioxide. Unfortunately, most of the gas emitted from this waste is methane, which is 25 times more destructive to the ozone layer than carbon dioxide (EPA, 2018).


So... What Now?

Traditional agriculture practices have depleted our soils of organic matter, and farmers are continuously looking for new ways to replenish their soil with organics and microbial life.

The Progressive Digestion Process is the most energy efficient technology available today that can handle every part of the animal and convert it into something beneficial for our planet.

This process is done in a fully solar powered facility in the heart of Salinas Valley, California.

GROW ORGANIC!

AgroThrive organic fertilizers are one of the only organic fertilizers in retail that have a long history of use in certified organic agriculture. Many of our nation's largest USDA certified organic growers use AgroThrive products to grow the certified organic fruits, vegetables, and flowers found in our local grocery stores.

 

Before any organic fertilizer can be used by certified organic farms, they must be listed by OMRI, CDFA, and/or WSDA as compliant with the USDA NOP rule for certified organic farming.

 

This is a confirmation to the consumers that these products have been scrutinized, inspected, and are vetted annually for compliance with NOP organic rule.

 

Therefore, our customers can rest assured that they are buying absolutely the best products for their lawns, gardens, and indoor/outdoor plants.